Dali
The brief
Dali are a Danish high-end audio company specialising in premium speakers and headphones. They wanted to launch a new Bluetooth speaker the Dali Katch and needed the audience insight to underpin the product’s positioning and reach a younger buyer than their traditional audiophile base.
What we did
We built a new audience segmentation focused on the key target demographic and used it to drive the product’s go-to-market.
Go-to-market plan and activation strategy for the launch campaign.
Creative delivery of all in-market assets, translating Dali’s audio heritage into a younger, more contemporary brand language.
Measurement and attribution model built to track sales performance and prove ROI on the campaign.
