sofa.com
The brief
Sofa.com needed to grow sales fast but paid search CPAs were eye-watering and social traffic wasn’t converting. No culture of experimentation, no attribution model, no roadmap.
Key goals included strong first impressions, clear messaging, and smooth user flow.
Competitor research and trend analysis were also considered to position Unerio effectively.
What we did
Embedded an agile growth team and ran continuous experiment sprints across the funnel.
Made content shoppable: routed social traffic to shoppable pages instead of product pages direct.
Fixed search economics: built thematic landing pages to cut CPAs and lift conversion.
Rescued abandoned carts: added a targeted pop-up, testing turning zero recovery into real revenue.
