Think with Google
The brief
Think with Google needed to think and operate like a publisher, not a tech company running a content site. The operational structure, creative process, and editorial publishing process were inefficient ultimately slowing output, blunting audience relevance, and leaving revenue and product sign-up opportunities on the table.
What we did
We built a digital strategy and operating model, taking an audience-first approach to the platform.
Overhauled governance and structure, clarifying decision-making and ownership across the content pipeline.
Built new marketing strategies to drive revenue and product sign-ups, rather than publishing for reach alone.
Restructured the digital editorial and publishing teams, creating a smoother, more efficient workflow from creative process through to publication.
