Mediablaze
The brief
Mediablaze were a content marketing agency preparing for exit, but the business lacked the strategic focus and commercial discipline to command a strong multiple. The brand hadn’t kept pace with the market, pipeline was unmanaged and unpredictable, and leadership needed guidance to steer the business through the transition ahead of a full exit.
What we did
We worked closely with the leadership team to reinvent their go-to-market strategy, tighten their pipeline, and refocus the business on commercial profitability ahead of exit.
New brand and digital GTM strategy, repositioning the agency to compete for higher-value clients and command a premium in market.
Leadership management and guidance through the exit process, supporting decision-making at board level through a period of significant change.
Pipeline and website management to deliver increased ROI, turning an unpredictable sales pipeline into a repeatable, trackable source of revenue.
